Bowery Boost: Empowering Women-Founded Brands in the Digital Space
Fulya Uygun, the founder of Bowery Boost, embodies the essence of a seasoned digital marketing expert with over 17 years of industry experience. Armed with a business degree from Bogazici University in Turkey, a postgraduate degree in Marketing from Baruch University, and an MS in Integrated Marketing from NYU, Fulya’s journey has been nothing short of remarkable. Her foray into the digital realm began by heading digital communications at renowned online retailers such as Dermstore and Briogeo. Noteworthy is her stint as the digital pioneer for new DTC brands under L’Oreal’s umbrella.
Bowery Boost, a prestigious NYC-based performance marketing agency, is the brainchild of Fulya. Specializing in catering to eCommerce businesses in the realms of beauty, fashion, and consumer goods, Bowery Boost takes immense pride in empowering female-founded DTC brands, many of whom champion sustainable products. The agency’s modus operandi involves seamlessly integrating into their clients’ businesses, positioning themselves more as strategic partners rather than traditional agencies. This approach provides clients with a myriad of data points crucial for informed decision-making and sustainable growth.
The core clientele that Bowery Boost targets primarily comprises women-founded beauty, fashion, and consumer goods brands with online stores, boasting annual revenue ranging from $5 million to $50 million. Fulya’s personal journey as an immigrant from Turkey, coupled with her struggles to secure resources and funding as a female e-commerce founder, forms the bedrock upon which Bowery Boost stands. Her deep-rooted commitment to aiding women founders in their growth trajectory led to the establishment of Bowery Boost four years ago.
When asked about the future trajectory of Bowery Boost, Fulya envisions the agency becoming one of the prominent women-founded performance marketing agencies in the US, providing unparalleled growth services tailored to women and minority brands. Her definition of success resonates with the ethos of supporting fellow entrepreneurs, fostering a work environment brimming with talented individuals, and relishing the growth journey while at it.
Entrepreneurship, according to Fulya, is akin to a thrilling roller coaster ride, fraught with challenges and rewarding victories. Embracing the unpredictable nature of entrepreneurship and finding joy amidst the chaos is key to success as a founder.
In recent developments, Bowery Boost unveiled a slew of innovative solutions aimed at empowering their brand partners further. These include their proprietary data solution, a Shopify app simplifying e-commerce metrics to furnish actionable insights for sustainable growth. Additionally, the agency launched an in-house creative solution focused on generating performance-centric creatives for paid advertising campaigns, alongside their lifecycle marketing services designed to enhance customer lifetime value acquired through media buying efforts.
As Bowery Boost continues its upward trajectory, guided by Fulya’s steadfast vision and unwavering dedication, the agency stands poised to redefine the landscape of performance marketing for women-founded brands, epitomizing empowerment, growth, and success in the digital sphere.